What really changes when turnover doubles?
So many construction businesses start with one person who has the guts to try something. A man in a van, sometimes just a man with some power tools, who knows his trade and decides to work for himself. He does a good job, gets recommended, takes on more work and brings someone in to help. Before too long, he is building a business. There was not necessarily a plan to employ twenty, fifty or a hundred people. It grew because there was an opportunity, and he had the passion and resilience to keep going.
There is a lot to respect in that. Building something from nothing takes courage, and construction is full of people who have done exactly that. They learn as they go, work things out and become comfortable making decisions without having all the answers. To a point, being willing to wing it is what got them started. But as the business grows, the consequences of what they do not know grow with it, and the way they have always managed does not necessarily give them what they need for the next stage.
When turnover starts reaching £6 million, £7 million, £8 million or £10 million, or jumps to £15 million or £20 million, it is easy to think in terms of the work. More lights, more walls, more projects and more people to deliver them. But alongside that comes a whole heap of commercial work, different risks and situations the owner may never have dealt with before. What matters is what the business is taking on, what it is committing to and whether the people leading it understand the responsibilities that come with it.
When turnover grows, the company needs to grow too. That includes the person leading it.
Growth brings more mouths to feed. More people relying on you to make the right decisions and make sure the money is there when it needs to be. The more people you employ, the less you can find yourself sleeping at night. From the outside, everyone sees a successful business getting bigger. What they do not necessarily see is the owner lying awake working through a situation they do not fully understand, knowing that the consequences could affect far more people than just themselves. Employing more people to deliver the work does not, on its own, give that owner the guidance they need to manage the responsibility.
One of the less obvious difficulties is what happens when you outgrow the people you have always turned to. When your business was a similar size to those around you, you could talk things through with someone who had been there. But when your turnover exceeds that of your peers, or you start taking on work they have never managed, that guidance may no longer be available. You can find yourself in unfamiliar territory without anyone in your immediate circle who understands it either. Often, you do not even know what kind of help you need, let alone who to look for. You just know that things feel more complicated than they used to.
This is where I think we need to be clearer about what commercial actually means. We use the word as though everyone understands it, but plenty of business owners do not. To me, it is about the legal and financial aspects of running the business: contracts, notices, vesting certificates, payment plans, payment certificates, insurance, legislation and compliance. It is understanding what you have agreed to, what you are responsible for, what needs to happen for you to get paid and what you can do when something goes wrong. These things affect the decisions being made on site and in the office every day, whether the owner recognises them as commercial decisions or not.
The shift I see in construction is that commercial has to lead in a way that many operations-focused owners are still adjusting to. Getting the work delivered remains essential, but you also need to understand the rules governing that work and its payment. If you are unaware of a contractual requirement, you cannot make sure the business follows it. You may only discover the gap when a payment is challenged, a document is requested or the client takes a position you were not expecting. By then, you may already have committed the labour, bought the materials and paid for work you are struggling to recover the money for.
That does not mean an owner has to become a lawyer, an accountant and a commercial director. It does mean their level of understanding needs to grow with the business. They need enough knowledge to recognise when a decision carries a risk, ask the right questions and know when they need specialist support. Bringing that knowledge into the business matters, but so does being willing to listen to it and allow it to influence how the work is managed. Guidance cannot do its job if it is ignored because that is not how things have been done before.
The way we access that support has changed too. You do not necessarily need to employ someone on £200,000 a year to bring senior experience and oversight into your business. Fractional support means bringing in an experienced professional for an agreed part of their time, giving you access to knowledge and guidance without taking on a full-time role you may not need. There is a lot of sense in that for a growing business. You might need someone to challenge your thinking, help you understand the commercial position and support the people you already employ. The important part is finding someone with the right experience, agreeing what they will take responsibility for and giving them enough time and access to do the job properly. External support needs to be involved enough to understand your business and help you make decisions, rather than simply being a name you call when something has already gone wrong.
The guts, passion and resilience that built the business still matter. So does recognising that the next stage may ask something different of you. There is no shame in finding yourself in a situation you have not dealt with before, and there is nothing wrong with needing someone to help you understand it. These are things people can learn with the right guidance. The important part is recognising that a bigger business needs more than additional hands to carry out the work. It needs the knowledge to understand and manage what it has taken on.
Your turnover may have doubled. Has your understanding of the business you are now running grown with it?
